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Life Gets Easier, Cooking

Campaign
Agency Network: 
Published/Aired: 
July 2012
KFC:  Life Gets Easier, Cooking

Description

Grey Group Singapore developed a print poster campaign to highlight the ease and convenience of getting food with KFC Delivery. Each print/poster contains four handcrafted miniature exhibits that portray how life got easier over time. The methods of hunting, cooking and bring food to the table, have all been simplified. All thanks to KFC Delivery.

Outdoor advertisement created by Grey, Singapore for KFC, within the category: Food.

Advertising Agency: Grey, Singapore
Chief Creative Officer: Ali Shabaz
Associate Creative Directors: Joseph Cheong, Ang Sheng Jin
Copywriter: Joseph Cheong
Art Directors: Ang Sheng Jin, Alex Tan, Marcus Lim
Photographer: Teo Chai Guan / Teo Studios
Model Makers: Harold Cheng, Kris Tan, Vonny Lim
Illustrator: Evan Lim, Kris Tan / Magic3
Account Manager: Christopher Yong
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Highest Rated

NicoCiego's picture

Exceptional!

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
jackmancer2017's picture

Evolution well explained :) lovely visual.

Slightly off-topic; If I could choose my chicken, I'd take the first one ;p

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
bate_palmas's picture

Pardon the pun

But I don't think this sits very well with all the current obesity scare, particularly coming from a fast food brand, particularly if that particular fast food brand sells a particularly oily kind of chicken.

bate_palmas
Activity Score 1479
yeayea1412's picture

like a lot

yeayea1412
Activity Score 48
miko1aj's picture

i like this miniatures, i like the idea. Only thing which dusturbes me is the way they exhibited this idea. Four pillars? Really?

miko1aj
Activity Score 3086
jackmancer2017's picture

I don't know - I once had a history book that used a similar visual. Perhaps a reference to something like that? Not sure.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
alausa's picture

Museum display.

alausa
Activity Score 1420
Creative Director at Noah's Ark
kleenex's picture

nice visual.

kleenex
Activity Score 58667
Web Designer/Developer
Vicente Laurino's picture

Like it...love the visual....

Vicente Laurino
Activity Score 4
Art Director - Estudio 266
NicoCiego's picture

Exceptional!

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
venom_elite's picture

Waaaay off-brand.

Bleak grey panelling and model train figurines do not make my want to rush out and grab a Zinger burger...

venom_elite
Activity Score 772
Art Director
DilipRevar's picture

Really great..

DilipRevar
Activity Score 264
Graphic Designer at Visualizer and Graphic Artist
theoldkettle's picture

I like the idea but not that much effective...

theoldkettle
Activity Score 212
Art Director at Future Group
dossietenueve's picture

Very nice! 3 histories are well done

but poor girl´s left leg

dossietenueve
Activity Score 4
zebraxas's picture

left leg is ok. is just the shadow of the kfc box...

zebraxas
Activity Score 88
Copywriter
jackblack's picture

Sure KFC would run this. Not.

jackblack
Activity Score 2362
Art Director
fotdot's picture

Not very appealing to viewer.

fotdot
Activity Score 673
Creative Director
raynold's picture

well explained

raynold
Activity Score 336
Editor
raynold's picture

beautiful execution

raynold
Activity Score 336
Editor
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