KFC understands the paramount importance of culture, tradition, and the focus on family and going back to your roots during Chinese New Year celebrations. This is why this content driven domination campaign in partnership with the National Museum of China was such a success.
KFC together with National Museum of China and STDecaux transformed Xujiahui Station in Shanghai metro into a mini-museum with replica exhibits displayed inside customized columns. Commuters enjoyed taking a short break from their routine to learn something new. Meanwhile, a giant digital display animated the famous painting of the Lantern Festival parade from the Ming Dynasty. Passers-by scanned the QR code to learn more about the lanterns and play games.