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Alive Like You, 1

Campaign
Agency Network: 
Published/Aired: 
January 2018
KeVita: Alive Like You, 1

Description

KEVITA LIVE PROBIOTIC DRINKS ARE ALIVE JUST LIKE YOU.

Bubbling with live active cultures, Kevita probiotic drinks are ‘living liquids’ that revitalize you on the inside, so can feel truly alive on the outside.

With the brand’s new campaign, ‘Alive Like You’, Kevita makes that connection by celebrating those whose thirst for life is equal to the life inside Kevita probiotic drinks.

The campaign launches with films of real people sharing their stories of what it means to feel truly alive. From heartfelt aspiration and hard-won redemption to the life-affirming power of everyday joy, each film unpacks those life-defining moments with an intimate cinematic touch.

In addition to a content series and targeted OOH campaign, KeVita launched the #AliveLikeYouContest. This promotion aims to engage and inspire KeVita’s audience to share their own stories, offering prizes that help them pursue their passion and a shot at 15 seconds of social fame. All, while promoting the lifestyles that personify KeVita’s brand ideals.

Outdoor advertisement created by The Integer Group, United States for KeVita, within the category: Health.

Caption

Alive Like You

Advertising Agency: The Integer Group, Denver, USA
VP, Creative: Patrick Sullivan
Creative Director: Dustin Bredice
Senior Art Director: Marco Merced
Senior Copywriter: Vince Van Bael
Community Manager: Maren Hamilton
Account Supervisor: Clare Hoffmann
Group Account Director: Jennifer Nelson
Associate Creative Directors: Cort Langworthy, Jason Shiskowsky, Lee Perlman
Senior Producer: Jessica Dana
Content Maker: Christen Nehmer
Editor: Jeff Wilson
Senior Production Manager: Jim Hagel
Project Manager: Jamie Smith
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