Freedom

Agency Network: 
Published/Aired: 
April 2009
Karlstads:  Freedom
Karlstads Outdoor Ad -  Freedom

Description

Karlstads Stadsnät is an open fiber net where several broadband providers can offer their services. The key benefit for the customer: it's very easy to change provider. There's no, or very short cancellation time.

Outdoor advertisement created by Spenat, Sweden for Karlstads, within the category: Professional Services.

Caption

How much freedom does your broadband provider offer?

Advertising Agency: Spenat, Karlstad, Sweden
Art Director: Fredrik Ternström
Copywriter: Mats Åstrand
Photographer: Per Olsson
Account manager: Per N Lekemark
Production manager: Pernilla Ellström
Final art: Helena Johansson
Log in to post comments
Shamail Khadija's picture

?????

Shamail Khadija
Activity Score 64
Art Director at Working |

Shamail Khadija

spenat's picture

Karlstads Stadsnät is an open fiber net where several broadband providers can offer there services. The key benefit for the customer: it´s very easy to change provider. Theres no, or very short cancellation time. We are showing how other broadband providers treat their customers.

spenat
Activity Score 9
indrek's picture

Effective.

indrek
Activity Score 163
Guest's picture

?????????????????????????????????????????????????????

Guest
tantrik_indian's picture

Then, what is meant is not what is communicated. Perhaps some bodycopy is necessary to make it more clear?

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

spenat's picture

The outdoor advertisement is only ONE unit in this campaign. It's meant to be a teaser and "What's this?" with the receiver. It is accompanied by newspaper ads (with copy that explains Karlstads Stadsnäts whole delivery and key benefit), banners, DM and guerilla advertising.

spenat
Activity Score 9
Guest's picture

Nope!!!!

Guest
corndogfuneral's picture

Does it mean they don't allow Porn?

corndogfuneral
Activity Score 1053
Art Director
jangidtarun's picture

No, they are talking about censorship.

Anyways its straight forward and effective ad.

jangidtarun
Activity Score 8
Copywriter at Vishaka
TRICKY's picture

i like it

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

dis so gud!

Guest
donetodeath's picture

i love it ! since my isp is the worst in the country

donetodeath
Activity Score 72
bates asia hongkong
Advertisement
Featured Content

Latest Collections

Advertisement