Special FX Makeup Illusion Billboard

Agency Network: 
June 2009
John Casablancas:  Special FX Makeup Illusion Billboard
John Casablancas Outdoor Ad -  Special FX Makeup Illusion Billboard


This roadside billboard was created for the Special FX makeup School at John Casablancas Institute to physically demonstrate the transformation that can be achieved through professional special FX makeup artists. You can witness the actual billboards at these Vancouver locations: West Blvd and 37th or at the corner of Expo and Carrall.

Outdoor advertisement created by Spring, Canada for John Casablancas, within the category: Education.

Advertising Agency: Spring Advertising + Design, Vancouver, Canada
Creative Director: Rob Schlyecher
Sr. Art Director: James Filbry
Jr. Art Director: Jeremy Grice
Copywriter: Rob Schlyecher
Illustrator / Photographer: Orange Apple
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Guest's picture

saw the billboard by stadium in vancouver,
what a amazing concept!

Guest's picture

dog walker

tirthomitro's picture

would somebody explain the mechanism of the billboard??

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

ivan's picture

As far as I can tell it's pretty simple. From the distance small details of the image blur into a single image in your eye or brain. When you get closer you start to see details which make the image scary.

It's pretty similar to the effect of being drunk and seeing an ugly face as pretty. But in this case the blur is done by alcohol, not by distance.

Makeup works the same way, evening out irregularities of the face.

I'm just speculating here. There may be more than just this involved.

Creative Director at Ads of the World
AdWise's picture


Activity Score 2
Creative Director
everartz's picture

hell yeah!!!

Activity Score 7613
Art Director |

| everartz |

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