The initiative celebrates the tradition behind Jim Beam and uses advanced 3-D mapping technology, lighting, sound, shadows and animation to showcase the Beam legacy. When viewed in person at Jim Beam’s flagship distillery in Clermont, Kentucky, the video reveals a dynamic 3-D illumination against a rackhouse which houses more than 24,000 barrels of aging whiskey.
This is the first time the spirits company is using projection mapping technology to create a fully immersive visitors experience.
Outdoor advertisement created by Geometry Global, United States for Jim Beam, within the category: Alcoholic Drinks.
Creative Directors: Abi Kelly, Stu Thompson
Art Directors: Shawn Roberts, Tony Perez
Copywriter: Jacob Bofferding
Account Director: Courtney Stark
Event Production Director: Greg Walden
Senior Account Executive: Melanie Thompson
Account Executive: Ashlea Joslin