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Light up the holidays

Agency Network: 
Published/Aired: 
December 2015

Description

The initiative celebrates the tradition behind Jim Beam and uses advanced 3-D mapping technology, lighting, sound, shadows and animation to showcase the Beam legacy. When viewed in person at Jim Beam’s flagship distillery in Clermont, Kentucky, the video reveals a dynamic 3-D illumination against a rackhouse which houses more than 24,000 barrels of aging whiskey.
This is the first time the spirits company is using projection mapping technology to create a fully immersive visitors experience.

Outdoor advertisement created by Geometry Global, United States for Jim Beam, within the category: Alcoholic Drinks.

Advertising Agency: Geometry Global, USA
Creative Directors: Abi Kelly, Stu Thompson
Art Directors: Shawn Roberts, Tony Perez
Copywriter: Jacob Bofferding
Account Director: Courtney Stark
Event Production Director: Greg Walden
Senior Account Executive: Melanie Thompson
Account Executive: Ashlea Joslin
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Highest Rated

halaby87's picture

Nope

halaby87
Activity Score 10500
Marketing Manager |

M.Halaby

kleenex's picture

nice animation. Not that special though.

kleenex
Activity Score 58793
Web Designer/Developer
halaby87's picture

Nope

halaby87
Activity Score 10500
Marketing Manager |

M.Halaby

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