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Hair Removal

Campaign
Agency Network: 
Published/Aired: 
April 2010
James Ready:  Hair Removal

Description

James Ready Beer is always doing what it can to help people afford more beer. This year James Ready invented billboard coupons, a way for people to save money on like necessities like food, dry cleaning and grooming to have more money to buy James Ready Beer. By partnering with local retailers, we created a program that allowed people to take a picture of our billboard, show the picture to the corresponding retailer and receive savings on selected products and services. Saving money meant more beer money. We created offers that our drinkers would find useful but that were also in tune with the J.R. brand tone.

Outdoor advertisement created by Leo Burnett, Canada for James Ready, within the category: Alcoholic Drinks.

Advertising Agency: Leo Burnett, Toronto, Canada
Creative Directors: Judy John, Lisa Greenberg
Art Directors: Anthony Chelvanathan, Paul Giannetta
Copywriters: Steve Persico, Sean Barlow
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gioborde's picture

Jaja..well done

gioborde
Activity Score 1385
Art Director at LEO BURNETT |

GiBo

TommyO's picture

Brilliant.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

Second to comment. You can do better man.

Guest
CommandZ's picture

Good idea. Horrible art direction, eh?

CommandZ
Activity Score 2515
Creative Director
Aphex's picture

GREAT!!

Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

ScottaY's picture

Lovely way to test the performance of this ad, brilliant idea.

ScottaY
Activity Score 36
Copywriter at Noble
Reality Check's picture

Flawed but very original.

Reality Check
Activity Score 2549
Guest's picture

Idea really shines, great work.

Guest
dollypoppin's picture

Brilliant idea -- saving money for more beer. :)

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

Anonymous Author's picture

Does a screen shot of this post count?

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

velle's picture

oy vey, THIS WORKS!!! excellente.

velle
Activity Score 1550
Copywriter
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