Also From This Campaign 5
Description
James Ready Beer is always doing what it can to help people afford more beer. This year James Ready invented billboard coupons, a way for people to save money on like necessities like food, dry cleaning and grooming to have more money to buy James Ready Beer. By partnering with local retailers, we created a program that allowed people to take a picture of our billboard, show the picture to the corresponding retailer and receive savings on selected products and services. Saving money meant more beer money. We created offers that our drinkers would find useful but that were also in tune with the J.R. brand tone.
Outdoor advertisement created by Leo Burnett, Canada for James Ready, within the category: Alcoholic Drinks.
Creative Directors: Judy John, Lisa Greenberg
Art Directors: Anthony Chelvanathan, Paul Giannetta
Copywriters: Steve Persico, Sean Barlow
Lovely way to test the performance of this ad, brilliant idea.

Idea really shines, great work.
Brilliant idea -- saving money for more beer. :)
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