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Agency Network: 
Published/Aired: 
March 2017
Like
128
Views
5392

Description

Outdoor advertisement created by McCann, United States for International Women's Day, within the category: Public Interest, NGO.

Advertising Agency: McCann, New York, USA
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Highest Rated

nickprete's picture

This ad is doing exactly what it set out to do in my opinion, it grabbed my attention, and got me interested in what it said. After the ad was over I went to their website and explored their purpose. At the beginning of this ad it grabbed my attention with a very strong fact that would grab almost anyone’s attention if they worked in business. “…Companies with women in leadership perform better than those without.” That bold statement made me think long and deep about what companies do have women leaders and how they’ve succeeded, like HP or eBay for example. The ad continues on to show the craft of the little girl and where she ends up being placed which really grabs my emotional attention. The girl being placed in front of the Wall St. bull makes it seem like the little girl is standing up to the bull and standing up to Wall St. Especially with that area being more men dominated and it’s history, putting the statue there really gets the point across to the public and I think people will be able to understand what it means just from looking at it as they walk by.

nickprete
Activity Score 17
kleenex's picture

Solid idea and effort.

kleenex
Activity Score 58793
Web Designer/Developer
gabrielmendesbh's picture

Certainly a GP somewhere. ;)

gabrielmendesbh
Activity Score 73
Art Director at Fuel Lisbon |

mendares.com

ivanm16's picture

agree

ivanm16
Activity Score 404
Copywriter at TBWA Dominican Republic
nickprete's picture

This ad is doing exactly what it set out to do in my opinion, it grabbed my attention, and got me interested in what it said. After the ad was over I went to their website and explored their purpose. At the beginning of this ad it grabbed my attention with a very strong fact that would grab almost anyone’s attention if they worked in business. “…Companies with women in leadership perform better than those without.” That bold statement made me think long and deep about what companies do have women leaders and how they’ve succeeded, like HP or eBay for example. The ad continues on to show the craft of the little girl and where she ends up being placed which really grabs my emotional attention. The girl being placed in front of the Wall St. bull makes it seem like the little girl is standing up to the bull and standing up to Wall St. Especially with that area being more men dominated and it’s history, putting the statue there really gets the point across to the public and I think people will be able to understand what it means just from looking at it as they walk by.

nickprete
Activity Score 17
eduardofialho's picture

This year's GP.

eduardofialho
Activity Score 40
Art Director
CrackerJackFlash's picture

sweet

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

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