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Published/Aired: 
December 2009
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Instant Scratch-Its:  Crossword
Instant Scratch-Its Outdoor Ad -  Crossword

Description

Outdoor advertisement created by Publicis, Australia for Instant Scratch-Its, within the category: Fashion.

Caption

There's a little thrill with every one

Advertising Agency: Publicis Mojo, Brisbane, Australia
Creative Director: Andy Ward
Art Director: Shay Devery
Copywriter: Ryan Petie
Account Manager: Billy Grantley
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mikeelrapido's picture

Another crossword... :/

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Anov Communication's picture

Looks like the WWF's one, no ?

Anov Communication
Activity Score 42
Imagepro's picture

yes it does. But I think the crossword thingy fits better here.

Imagepro
Activity Score 112
Art Director
xcreativity's picture

ahaha.. and another crossword

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

whatthefudge's picture

Two different campaigns with crosswords involved is a coincidence, no doubt about it. Focus on the message instead, it works.

whatthefudge
Activity Score 1266
ACreativeSpirit's picture

work much better than WWF

ACreativeSpirit
Activity Score 179
Creative Director |

Always try to be unique even when forced to conform.

Ensamblador's picture

Agree, this shows how unjustified the WWF campaign is.

Ensamblador
Activity Score 239
Creative Director at OMM ensamblaideas
Hibon's picture

Agree fits better here, nice idea.

Hibon
Activity Score 3734

Simple ideas are the best !

J Designer's picture

this one works much better.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
Spoonfeederxxx's picture

Seen it...

Spoonfeederxxx
Activity Score 641
Copywriter
bobby666's picture

ok ok stuff. execution wise good.

bobby666
Activity Score 1462
RMG Connect, India
The Brainchild Group's picture

Interesting crossword puzzle. This is the first time I've seen a crossword puzzle used in an advertisement. A first for everything.

The Brainchild Group
Activity Score 23
The Brainchild Group |

Aaron Schoenberger
Advertising executive from Los Angeles, California
The Brainchild Group - Los Angeles

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