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Toybeast

Campaign
Agency Network: 
Published/Aired: 
June 2009

Description

Photographer: Hans Stark

Outdoor advertisement created by DDB, Germany for IKEA, within the category: House, Garden.

Advertising Agency: DDB Germany, Dusseldorf, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Eric Schoeffler
Creative Directors: Alexander Reiss, Oliver Kapusta
Copywriter: Dan Strasser
Account Supervisor: Stephen Kimpel
Art Buyer: Anette Gruetter
Art Directors: Dan Strasser, Danilo Farah
Post production: The Orange Apple
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LeeHarvey's picture

Nice campaign!

LeeHarvey
Activity Score 3045
Creative Director
palls's picture

good one

palls
Activity Score 164
Copywriter at copy writer |

"selling is advertisment"

Guest's picture

awesome!!!

Guest
NatalieM's picture

I love the monsters. These are on point!

-Natalie
http://www.nataliemarion.com

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

When does the bus with those people arrive, who want to know that?

Guest
Guest's picture

nice campaign

Guest
kaceres's picture

nice campaign, really nice

kaceres
Activity Score 235
Copywriter |

@Hazan_Ko

Guest's picture

:-) A fresh approach from IKEA. Nice thinking.

Guest
Guest's picture

I soooooo don't fucking get these.

Guest
Guest's picture

that's because they suck as advertisements. cute idea but it's not telling me why to buy a 50 dollar ikea shelf over a 10 dollar one from target.

Guest
Corbeen's picture

What do you want to hear? its a poster not a brochure. ... What kind of comment is this? Watch tele shop than.

Corbeen
Activity Score 1093
Guest's picture

If you don't know the value a brand can add to some bits of wood, or the value advertising can add to a brand, then I hope you do not work in a brand agency. Try retail advertising. More your speed perhaps. These ads are very good. They add value to the brand, and make it more desirable.

Guest
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