ADVERTISING

IKEA

Steps

Agency: Mother

Description

IKEA’s newest Greenwich store is its most sustainable ever. In a bid to further reduce IKEA and its customers’ carbon footprints, a bespoke outdoor campaign repurposes posters as directional signage, encouraging people to travel to the store in the most sustainable way: on foot (or public transport if they don’t have the stamina).

This professional campaign titled 'Steps' was published in United Kingdom in April, 2019. It was created for the brand: IKEA, by ad agency: Mother. This OOH Outdoor medium campaign is related to the House, Garden industry and contains 5 media assets. It was submitted almost 5 years ago.

Credits

Advertising Agency: Mother, London, UK

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.