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Agency Network: 
Published/Aired: 
April 2019
IKEA: Steps
IKEA: Steps
IKEA: Steps
IKEA: Steps
IKEA Outdoor Ad - Steps
IKEA Outdoor Ad - Steps
IKEA Outdoor Ad - Steps
IKEA Outdoor Ad - Steps

Description

IKEA’s newest Greenwich store is its most sustainable ever. In a bid to further reduce IKEA and its customers’ carbon footprints, a bespoke outdoor campaign repurposes posters as directional signage, encouraging people to travel to the store in the most sustainable way: on foot (or public transport if they don’t have the stamina).

Outdoor advertisement created by Mother, United Kingdom for IKEA, within the category: House, Garden.

Advertising Agency: Mother, London, UK
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