Description
A bus and IKEA’s blue bag share the same function. They both carry you and your belongings through everyday life.
The blue bag is called “FRAKTA” which in Swedish translates to “transport” and this particular bus even carries you to the nearest IKEA store.
Caption
FRAKTA carries you through the wonderful everyday.
Media Company: Out Of Home Media
Art Director / Copywriter: Louise Lindholm
Art Director / Copywriter: Nicoline Grace Paulsen
Photographer: Nanna Ferslev
Photographer: Anne-Sophie Hartmann
Art Director / Copywriter: Louise Lindholm
Art Director / Copywriter: Nicoline Grace Paulsen
Photographer: Nanna Ferslev
Photographer: Anne-Sophie Hartmann
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