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LEDshel

Agency Network: 
Published/Aired: 
May 2013

Description

We modified adshels around the city by swapping their regular neon tubes with IKEA's new range of LED lights.This way we made the product the medium and demonstrated that IKEA can turn ordinary things into something extra-ordinary.

Outdoor advertisement created by DDB, Austria for IKEA, within the category: House, Garden.

Advertising Agency: DDB Tribal, Vienna, Austria
Chief Creative Officer: Eric Schöffler
Creative Director: Lukas Grossebner
Art Director: Mike Nagy
Copywriters: Lukas Grossebner, Mike Nagy
Accountant: Anna Maria Pankiewicz
Production: MXR
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Highest Rated

Ceballos's picture

poor...

Ceballos
Activity Score 621
Copywriter
morse's picture

It's good, but taking pictures? C'mon!

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ceballos's picture

poor...

Ceballos
Activity Score 621
Copywriter
robinstam's picture

I have to admit that the picture-taking-shots are lame (I hate it in every case movie), but I think this is a great idea.

robinstam
Activity Score 215
Miami Ad School
uncertaintly's picture

Great idea. Bad video.

uncertaintly
Activity Score 223
kleenex's picture

not bad.

kleenex
Activity Score 58645
Web Designer/Developer
Meredith Singh's picture

Agreed, Nice idea. Video is so stupid.

Meredith Singh
Activity Score 407
Art Director
RiccardoP's picture

Good job

RiccardoP
Activity Score 20621
Creative Director at Creative Director
Gowri's picture

execution is not that effective

Gowri
Activity Score 8
Copywriter
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