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Don’t Miss the Summer, 3

Campaign
Agency Network: 
Published/Aired: 
May 2018

Description

The summer passes so quickly in Belgium that when the good weather is there you don’t want to wait to get the sun loungers and BBQ out. From this simple and particularly Belgian insight, IKEA and DDB created an original and graphic poster campaign. The often grey and rainy Belgian sky is intercut with a bright strip of summer, illustrating that summer tends to be rather short around here.

Outdoor advertisement created by DDB, Belgium for IKEA, within the categories: House, Garden, Retail Services.

Caption

Enjoy the sun while you can.

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