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Don’t Miss the Summer

Campaign
Agency Network: 
Published/Aired: 
May 2018
IKEA: Don’t Miss the Summer

Description

The summer passes so quickly in Belgium that when the good weather is there you don’t want to wait to get the sun loungers and BBQ out. From this simple and particularly Belgian insight, IKEA and DDB created an original and graphic poster campaign. The often grey and rainy Belgian sky is intercut with a bright strip of summer, illustrating that summer tends to be rather short around here.

Outdoor advertisement created by DDB, Belgium for IKEA, within the categories: House, Garden, Retail Services.

Caption

Enjoy the sun while you can.

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kleenex's picture

Not bad although Avionero around a day or two ago had like the same concepty idea.

kleenex
Activity Score 55551
Web Designer/Developer
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