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Published/Aired: 
September 2019
IED Istituto Europeo di Design: Find Your Difference
IED Istituto Europeo di Design: Find Your Difference
IED Istituto Europeo di Design: Find Your Difference
IED Istituto Europeo di Design Outdoor Ad - Find Your Difference
IED Istituto Europeo di Design Outdoor Ad - Find Your Difference
IED Istituto Europeo di Design Outdoor Ad - Find Your Difference

Description

An integrated campaign for the communications of all Istituto Europeo di Design events, with the aim of promoting its offer to different target audiences in all the cities where it is present. We have not simply declines visuals on different platforms. We chose to engage the target fluidly and with flexibility. From websites to social media, from guerrilla marketing to out-of-home advertising: adapting the language for each medium.

Advertising Agency: Imille, Milan, Italy
Strategy Director: Ilaria Graziadio
Copywriter: Agnese Fumagalli
Art Director: Marco Angelini
Creative Director: Luca Pedrani
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