Risky scaffolding

Agency Network: 
May 2011
IDBI Federal:  Risky scaffolding
IDBI Federal Outdoor Ad -  Risky scaffolding


IDBI Termsurance offers insurance that is tailored to different risk profiles. Ogilvy and Mather Mumbai's challenge was to promote this unique life insurance plan and highlight it's key benefit - The flexibility to choose a cover that suits your risk.Most construction sites use bamboo scaffolding, which are know to be dangerous. The higher one climbs on the scaffolding the higher the risk. We identified these escalating-risk sites as an opportunity to demonstrate our message.

Outdoor advertisement created by Ogilvy, India for IDBI Federal, within the category: Finance.

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Senior Creative Directors: Kainaz Karmakar, Harshad Rajadhyaksha
Copywriter: Sangeeta Lerner
Art Director: Rajeshwari Rao
Photographer: Shekhawat Himmat
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jackblack's picture

Nice try.

Activity Score 2346
Art Director
Molecule's picture

I tend to read that from the top down

Activity Score 429
gadgets's picture

me too. no logic.

Activity Score 1053
morse's picture

Yes, me too.

Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

purshotham's picture

I too read that from the top down

Activity Score 453
fly's picture

so far for little words

Activity Score 20
Creative Director at shanghai china
akshaysrikar's picture

i dont think its the issue of being top down.

but what i reckon is that.. the higher the hoarding the larger it should've got... i assume it should be pretty difficult for someone to find out (or in that case even interested) in the brand.... just a thought..

Activity Score 408
ace85le's picture

That's one messy logo. You should only do this kind of ad if you have a neat and clean logo, esp. from that far.

Activity Score 3933
Marketing Manager |



Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

jackblack's picture

Nice try.

Activity Score 2346
Art Director
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