Risky scaffolding
Description
IDBI Termsurance offers insurance that is tailored to different risk profiles. Ogilvy and Mather Mumbai's challenge was to promote this unique life insurance plan and highlight it's key benefit - The flexibility to choose a cover that suits your risk.Most construction sites use bamboo scaffolding, which are know to be dangerous. The higher one climbs on the scaffolding the higher the risk. We identified these escalating-risk sites as an opportunity to demonstrate our message.
Outdoor advertisement created by Ogilvy, India for IDBI Federal, within the category: Finance.
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Senior Creative Directors: Kainaz Karmakar, Harshad Rajadhyaksha
Copywriter: Sangeeta Lerner
Art Director: Rajeshwari Rao
Photographer: Shekhawat Himmat
Yes, me too.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
i dont think its the issue of being top down.
but what i reckon is that.. the higher the hoarding the larger it should've got... i assume it should be pretty difficult for someone to find out (or in that case even interested) in the brand.... just a thought..
That's one messy logo. You should only do this kind of ad if you have a neat and clean logo, esp. from that far.
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