People For Smarter Cities

Agency Network: 
June 2013


IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better. That’s why IBM and Ogilvy are working together to spark positive change with the “People for Smarter Cities” project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.

Outdoor advertisement created by Ogilvy, France for IBM, within the category: Electronics, Technology.

Advertising Agency: Ogilvy & Mather, France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Susan Westre
Art Director: Daniel Diego Lincoln
Copywriters: Lauren Elkins, Andrew Mellen
Creatives: Daniel Diego Lincoln, Stephane Santana
Photographer: Bruno Bicalho Carvalhaes
Agency Supervisors: Muriel Benitah, Mary McFarland
Log in or register to post comments

Highest Rated

jackblack's picture

Damn. Wish I'd done this. Well done. Bastards.

Activity Score 2363
Art Director
morse's picture

That's really nice. Creating city furniture is always a good idea. Kit Kat has done benches in the past.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

WWWorker's picture

Kit Kat did a bench. A sun cream brand built a sloping billboard to offer people some shadow (Cannes lion). A bank made a solar billboard so that a school could get some energy (Cannes Grand Prix). And so on. Useful posters are not a new thing. Not so smart. But... well... useful anyway.

Activity Score 121
talkingisfree's picture

Great campaign

Activity Score 2712
Art Director
Arnav's picture

really good....its(those r) one of the best ads i've seen...which defines their tag line in the best way (possible)

Activity Score 166
kleenex's picture

Solid concept.

Activity Score 58777
Web Designer/Developer
jackblack's picture

Damn. Wish I'd done this. Well done. Bastards.

Activity Score 2363
Art Director
alausa's picture


Activity Score 1420
Creative Director at Noah's Ark
designerbharat's picture

Awesome idea... good job guys!

Activity Score 3
Graphic Designer
rauliten's picture

Great concept!

Activity Score 393
Creative Director
Roger Keynes's picture

Yeaaaah. :)

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

sagarER's picture

wonderful idea .... smart work .. smartly done..!

Activity Score 16
Web Designer/Developer at Web designer @ Mumbai |

Sagar E Radam
Web Designer

Featured Content

Latest Collections