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Anatomy lesson

Agency Network: 
Published/Aired: 
April 2018
Hyundai: Anatomy lesson
Hyundai Outdoor Ad - Anatomy lesson

Description

Outdoor advertisement created by Innocean, Brazil for Hyundai, within the category: Automotive.

Caption

The anatomy of texting while driving.

Advertising Agency: Innocean, Brazil
Production Company: Z+
Chief Creative Officer: Alexandre Vilela
CEO: Seyoung Oh
Creative Directors: Alexandre Vilela, Célio Salles
Art Directors: Ivan Montebello, Alexandre Lage
Copywriters: Melissa Pottker, Alex Villena
Project Managers: Rafael Coelho, Danilo Ferreira
Account Executives: Bruno Baracho, Claudio Leal, Danilo Berber, Bruno Gisondi
Art Buyers: Alice Imamura, Fábio Cerri
Illustrations: Edu Baroni, Platinum
Media: Rodney Ulrich, Maura Ruiz
Client approval: Angel Martinez, Mr. Andrew Lee, Jan Telecki, Patrícia Morales, Rogério Nascimento, Claudio Diniz
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Highest Rated

kleenex's picture

interesting looking ad.

kleenex
Activity Score 56173
Web Designer/Developer
kleenex's picture

interesting looking ad.

kleenex
Activity Score 56173
Web Designer/Developer
@minas_mars's picture

The human side is not human enough. It feels fake.
It just doesn't convey the severity of the impact of texting while driving.

@minas_mars
Activity Score 1780
Art Director at TBWA |

I'm gonna try say something positive

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