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FCUK

Campaign
Agency Network: 
Published/Aired: 
December 2009
Humana:  FCUK
Humana Outdoor Ad -  FCUK

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Description

Outdoor advertisement created by Lowe, Netherlands for Humana, within the category: Public Interest, NGO.

Caption

FCUK for aids prevention
With the proceeds from your old clothes, we fight AIDS in Africa. Humana

Advertising Agency: Lowe Amsterdam, Holland
Art Directors: Maarten Vrouwes, Friso Ludenhoff
Copywriters: Friso Ludenhoff, Maarten Vrouwes
Illustrator: Maarten Vrouwes
Photographer: Maarten Wouters
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Highest Rated

pez's picture

i'm slow today, sorry, but don't get it...

pez
Activity Score 1804
Creative Director
pez's picture

i'm slow today, sorry, but don't get it...

pez
Activity Score 1804
Creative Director
alejulimaty's picture

yeah, i don´t get it either, maybe it gets lost in translation

alejulimaty
Activity Score 842
brother buenos aires
Guest's picture

fcuk is a brand, so they're trying to funnily ask you to donate your clothes and help their efforts in Africa

Guest
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