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Burma installation

Agency Network: 
Published/Aired: 
June 2011

Description

Outdoor advertisement created by JWT, United States for Human Rights Watch, within the category: Public Interest, NGO.

Advertising Agency: JWT, New York, USA
Chief Creative Officers: Harvey Marco, Peter Nicholson
Executive Creative Director: Andrew Clarke
Head of Art: Aaron Padin
Art Director: Roy Wisnu
Copywriter: Chris Swift
Director of Photography: Izzy Levine
Director of Integrated Production: Clair Grupp
Directors of Production: Nick Scotting, Kit Liset
Producers: Paul Charbonnier, John Minze, Tadd Ryan
Account Executive: Lindsay Gash
Art Buyers: Elizabeth Corkley, Sara Levi
Project Managers: Elaine Barker, Jessie Hoyt
Photographers: Izzy Levine, Bill Bramswig / Platon
Production Company: Cigar Box Studios / Graphic Technology / Uni-Graphic / Print International / Circle Graphics / C2 Graphics
Editing House: JWTwo
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TatiiiAlmeida's picture

It's really beautiful attitude. The idea about use the pen as bars is very good. I love this work. Congrats JWT.

TatiiiAlmeida
Activity Score 166
Copywriter at Marketing in Automotive Aftermarket at Tuba Cabos (automotive cables) |

Automotive Aftermarket Coordinator | Tuba Cabos | www.tubacabos.com.br

majaczyc's picture

Brilliant idea! A great design!

majaczyc
Activity Score 26
Other
john ler's picture

Could it have been more clever ? I don't think so...

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
CrackerJackFlash's picture

excellent.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

MK-tessa's picture

beautiful.

MK-tessa
Activity Score 216
Art Director at student
Prasad Weerasekara's picture

I like this idea... :D

Prasad Weerasekara
Activity Score 655
Bob.C's picture

Smart and spot on - good choice of location too. Let's hope that it makes a difference.

Bob.C
Activity Score 1157
Copywriter at Convince Ltd |

= http://we-convince.com/ =

mikey mugambi's picture

Powerful.

mikey mugambi
Activity Score 69
Imagine IMC
DBB's picture

So good!

DBB
Activity Score 1216
pez's picture

This is absolutely amazing!!!!!!!! So amazing, simple and well executed and created!
Great design, great photography, amazing insight!

pez
Activity Score 1804
Creative Director
Sobotobor's picture

Genius ad.
Though I am not sure how really instrumental it was sending that petition to the United Nations.
Unfortunately, this is not how political prisoners are freed in today's world...
They certainly accompanied this campaign with more feective pressure tools.

Sobotobor
Activity Score 2
Sofia |

Днес станах малко "добре, направих казино и аз не знам какво се е случило, и след няколко часа се събудих тук. Публичност или не са верни? Отново, това е реклама, макар и малко "апатичен и тромава ....

Corbeen's picture

very good.

Corbeen
Activity Score 1095
Tejónidas's picture

creative standing ovation, it's beautiful... bravo!!!!

Tejónidas
Activity Score 247
Creative Director
murugesh's picture

fantaStick

murugesh
Activity Score 75
creative director
Glut's picture

super clever, easy and intelligent,

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
ronnyfly2's picture

esto si es que es ayudar .. !

ronnyfly2
Activity Score 18
Graphic Designer
CommandZ's picture

Very powerful and well done.

CommandZ
Activity Score 2511
Creative Director
Dr.TACO's picture

So Nice Ad!

Dr.TACO
Activity Score 8
Other at Creative Marketing
niniasufle's picture

:)

niniasufle
Activity Score 407
Travelmax
purshotham's picture

Great...

purshotham
Activity Score 457
Marcin Marcin's picture

http://www.ddb.pl/popup_image.php?url=uploads/max_316_AI_plakat%20A3%2...

Taking old big ideas in new framing can be good, maybe in this case even perfect... But should it win the Lion? I'm just asking for your opinion

Marcin Marcin
Activity Score 2
Warsaw
rozgardiasz's picture

I really like that idea.

I'm just wondering, where these pens were produced ;)

rozgardiasz
Activity Score 5
Fidele H's picture

very smart!

Fidele H
Activity Score 40
Art Director at Publicis Graphics, Lebanon
baffled's picture

It's sad that an idea that has already been done and even for the same cause gets a Gold in Cannes and other shows. The Juries should be ashamed of themselves.

baffled
Activity Score 108
Creative
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