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Sun

Campaign
Agency Network: 
Published/Aired: 
June 2016
Huggies: Sun

Description

Huggies Active Sec is the diaper that holds up to 12 hours with maximum absorption. Ideal for children to wear in special occasions such as long days or nights, small or long family trips. The purpose of the graphic design was to represent the long journeys that this diaper can hold giving you total trust that nothing will escape from it.

Outdoor advertisement created by True, Peru for Huggies, within the category: House, Garden.

Caption

With you in games and dreams. Up to 12 hours of absorption.

Advertising Agency: True, Lima, Perú
Creative Directors: Ricardo Mares, Alejandro Guzmán, Diego Carvalho
Art Director: Cristhian Ávila
Copywriter: Luis Alburqueque
Illustrator: Mirko Cuculiza
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bobafett's picture

Cute campaign, nice illustration.

bobafett
Activity Score 2322
Chief Creative Officer
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