The longest chewing gum ever
Description
Outdoor advertisement created by BBDO, Israel for Hubba Bubba, within the category: Confectionery, Snacks.
Creative Director: Guy Bar, Eran Bar Yochai
Art Director: Kamil Mekhti
Copywriter: Yaniv Sahar

is nice
They chose relatively complicated and expensive way to say only "we are". Ambition or the lack of the deeper idea?
Anna Turkiewicz Advertising Agency
imagination powered by knowledge

but isn't this something the people want? a big fat juicy gum!
hahahaha... only by looking at it my jaws are hurting thingking how long could I chew that thing...

Not bad. Would have been effective wrapped around an actual building too.
Nice idea.
Nice idea
Digital product designer | Custom URL shortener and smart links
If there were an elephant in the room, and there isn't. I'd describe it as having a look of 'ironic hypocrisy'.....but it's a nice idea for a gum/tape/stretchy thing billboard.
Doin' it for the points
A lot of this kinda stuff has already been done in various other execution styles. Just doesn't feel fresh anymore.
:: Put your ears against the ground so i can walk over what you heard::