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The longest chewing gum ever

Agency Network: 
Published/Aired: 
August 2009
Hubba Bubba:  The longest chewing gum ever
Hubba Bubba Outdoor Ad -  The longest chewing gum ever

Description

Outdoor advertisement created by BBDO, Israel for Hubba Bubba, within the category: Confectionery, Snacks.

Advertising Agency: Gitam BBDO, Israel
Creative Director: Guy Bar, Eran Bar Yochai
Art Director: Kamil Mekhti
Copywriter: Yaniv Sahar
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Highest Rated

Guest's picture

but isn't this something the people want? a big fat juicy gum!

Guest
Guest's picture

is nice

Guest
Arkadiusz's picture

They chose relatively complicated and expensive way to say only "we are". Ambition or the lack of the deeper idea?

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture

but isn't this something the people want? a big fat juicy gum!

Guest
DJVassallo's picture

hahahaha... only by looking at it my jaws are hurting thingking how long could I chew that thing...

DJVassallo
Activity Score 243
Creative Director at Mozo Design for Marketing |

Hormone vs Neuron - Twitter

Grace Bastien's picture

Not bad. Would have been effective wrapped around an actual building too.
Nice idea.

Grace Bastien
alexander_bickov's picture

Nice idea

alexander_bickov
Activity Score 3281
SandMan69's picture

If there were an elephant in the room, and there isn't. I'd describe it as having a look of 'ironic hypocrisy'.....but it's a nice idea for a gum/tape/stretchy thing billboard.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

silvi's picture

Cómo funciona ese chicle exactamente? Parece interesante.

silvi
Activity Score 4172
Copywriter
GX's picture

Excelente

GX
Activity Score 144
Creative Director
iT-iS-i's picture

A lot of this kinda stuff has already been done in various other execution styles. Just doesn't feel fresh anymore.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

razadxb's picture
razadxb
Activity Score 30
General Manager
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