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Man's wear, 2

Campaign
Agency Network: 
Published/Aired: 
September 2015

Also From This Campaign 2

Description

Four battle-scarred home nations rugby players star in a new digital outdoor campaign for Howick, the House of Fraser menswear brand. Howick’s new ‘Man’s Wear’ campaign features the England team’s Anthony Watson, Scotland’s Blair Cowan, Ireland's Ian Madigan and Welsh outside-half Dan Biggar. Each player is sharply dressed in Howick’s new autumn/winter collection and sporting the ultimate Howick ‘Man’s Wear’ adornment - scars from the rugby pitch, including eye and head gashes and taped up fingers.

Outdoor advertisement created by BMB, United Kingdom for Howick, within the category: Fashion.

Advertising Agency: BMB, UK
Creative Director: Matt Waller
Art Director: Olly Wood
Copywriter: Martin Headon
Account Director: Richard Wilcock
Agency Producer: Izzy Toft
Photographer: David Clerihew
Director: The Production Factory
Producer: Tessa Maxwell
Post Production: Smoke & Mirrors
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Highest Rated

damnson's picture

So what?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

damnson's picture

So what?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I pass.

kleenex
Activity Score 58797
Web Designer/Developer
Culture's picture

huh!!!

Culture
Activity Score 978
Creative Director
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