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Parking

Agency Network: 
Published/Aired: 
February 2009
Hot Wheels Outdoor Ad -  Parking

Description

Outdoor advertisement created by Zink Project, Spain for Hot Wheels, within the category: Gaming.

Caption

100% real.

Advertising Agency: Zink Project Valencia, Spain
Creative Director / Copywriter: Daniel Méndez
Art Director: Africa Moya
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Highest Rated

Guest's picture

buen intento

Guest
john doe's picture

first idea.

john doe
Activity Score 1571
Art Director
Guest's picture

first idea? and so? the first idea can be right? :|

Guest
thirty6chambers's picture

GTFO.

thirty6chambers
Activity Score 1464
Art Director
D_N_A's picture

Lame. Might be better as ambient. Poor picture for an ad.

D_N_A
Activity Score 121
AD
Guest's picture

nothing unexpected....

Guest
slowrider's picture

first photoshop lesson: copy and paste

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

lucdesaulniers's picture

With the shadows going in the wrong direction. Amateurish

lucdesaulniers
Activity Score 1145
kurtberengeiger's picture

I'm not a big fan of Hot Wheels and Matchbox adverts, but I kind of like this one.
So I guess I'm just weird. ;)

kurtberengeiger
Activity Score 7323
Copywriter
Guest's picture

Ok, I know that there are people always claiming Photoshop disaster... but this one has merit. The ad is clever enough. However, when you copy and paste something and then make it smaller, be sure to blur the newly pasted object a little and add some grain. That way it looks like it was in the original photo... Not a more in-focus higher resolution miniature.

Guest
lucdesaulniers's picture

You still missed the main error.. as I have said earlier, wrong shadows, never mind the blurr

lucdesaulniers
Activity Score 1145
Guest's picture

Es un trabajo de un alumno de universidad???? porque el retoque esta pésimo y la idea es muy débil.
Se nota que es de una agencia pequeña, ya que no filtran bien las piezas que suben.

Guest
Guest's picture

Es un trabajo de un alumno de universidad???? porque el retoque esta pésimo y la idea es muy débil.
Se nota que es de una agencia pequeña, ya que no filtran bien las piezas que suben.

Guest
Guest's picture

100% scam

Guest
Guest's picture

El concepto de la marca en todo el mundo tiene que ver con la velocidad y no con realidad. Raro

Guest
Ad_Man's picture

no, hot wheels vende autos reales.
para formar un criterio hay que analizar.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

El concepto de la marca en todo el mundo tiene que ver con la velocidad y no con realidad. Raro

Guest
Guest's picture

Terrible art direction, I´m a Junior It looks like a sticker pasted on a photo...

Terrible dirección de arte. Soy una Junior eso se ve como un sticker pegado sobre una foto.

DnicGarcia

Guest
Guest's picture

DIrector de arte primerizo, sin duda fue su primer aviso hecho en photoshop...

Director creativo primerizo también, le falta muchas vueltas, la primera idea puede ser buena pero no es la mas efectiva no eficaz para la marca.

Guest
Guest's picture

NO

Guest
kalebjake's picture

Yes, everyone can tell it's a fake, but I really like the creative on this one.

That said, the spray-painted parking spot ad has hit it's prime, had a few kids along the way and is ready for retirement... Hopefully sooner than later.

kalebjake
Activity Score 6
Freelance Marketing |

Kaleb Leija

Guest's picture

good idea. the lighting on the little ones is off. they're to bright

Guest
rula's picture

cuec!!

rula
Activity Score 101
Copywriter at Unitas RNL
thirty6chambers's picture

no one mentioned the scale is totally wrong? hot wheels fit in the palm of your hand.

thirty6chambers
Activity Score 1464
Art Director
Guest's picture

totally. thought it was an ad for like a Go Kart ride or something.

Guest
Guest's picture

For once i agree with this weird community.

Guest
CurryJ's picture

Lose the headline...still works without it, me thinks.

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

Wordnerd's picture

shame it's not an ambient in front of a toystore. as print it's kinda lame for me

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

how unexpected ;)

Guest
Guest's picture

you suck men you and your ad,

Guest
Guest's picture

We are students. Thanks for your opinions :)

Guest
Guest's picture

buen intento

Guest
Guest's picture

Para ser estudiantes me parece muy muy fresco. Enhorabuena

Guest
Guest's picture

Gracias por las reseñas, como estudiantes es un honor!!!!

http://avisoscampeones.wordpress.com/category/agencia/zink-project/

http://www.stillad.com/hot-wheels-parking-2667.html

http://www.sostav.ru/news/2009/03/12/zar1/

http://www.ra-info.ru/2009/03/12/o-tom-kak-nuzhno-parkovat-hot-wheels....

Estaremos enseñando el portfolio por España en breve y estamos abiertos a cualquier oferta.
Nuestro email: cdmc1979@gmail.com

Guest
Guest's picture

Si vale que bueno los links, en realidad crees que eso mide tu dirección de arte.....? es más es cuestión de criterio, y usar ese tipo de fuente tan old school, por el amor a dios, te ayudo www.dafont.com. Y por lo menos ten la dignidad de bajarte el logo en una mejor resolución, si quieres te ayudo, de nuevo... www.brandsoftheworld.com. Hasta cuando el bevel and emboss....? Photoshop de segundo semestre de diseño.

PATÉTICA DIRECCIÓN DE ARTE.... que lastima. Sigue practicando www.psdtuts.com

PS: No considero que seas estudiante, pero si debes aprender de tus errores, no seas tan mal perdedor y date cuenta, detalla tu pieza y quiero que seas más critico... consideras que esta bien...? te fijas que todo esta borroso y tu súper montaje no....? Me vale madres si esta posteado hasta en cannes... es ESPANTOSA y DEPRIMENTE tu dirección de arte. y el Copy....? Que genialidad... 100 % unreal.

Guest
deacotrim's picture

great idea.

deacotrim
Activity Score 75
Art Director at Miami Ad School |

andrea cotrim
www.andreacotrim.com

Guest's picture

The big idea is what counts. It's what separates the CD's from the photoshop programmers.

Guest
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