Serenity

Campaign
Agency Network: 
Published/Aired: 
September 2010
Honda:  Serenity

Description

Outdoor advertisement created by RPA, United States for Honda, within the category: Automotive.

Caption

Vanquility

Advertising Agency: RPA, USA
EVP, Chief Creative Officer: David Smith
SVP, Group Creative Director: Pat Mendelson
VP, Associate Creative Director: J Barbush
Associate Creative Director: Laura Hauseman
Senior Art Director: Hobart Birmingham, Steve Chow
Copywriter: Perrin Anderson
Photographer / Digital Artist: Fulvio Bonavia
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Highest Rated

Billoughsby's picture

Not so much, no.

I agree with your assessment of the previous ad in series.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Roger Keynes's picture

Vanquiliser.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

No.

I once used the same kind of wordplay for a campaign as a student. It was more clever than this but it was still not a good campaign. If i can find it, maybe I'll post it in the forum.

The previous ad is pretty good. Not great, but pretty good.

Guest
Billoughsby's picture

Not so much, no.

I agree with your assessment of the previous ad in series.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

Nice

Guest
Guest's picture

All those creative titles and this is the best you can do!? Give up now.

Guest
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