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Agency Network: 
Published/Aired: 
May 2012
Hino Outdoor Ad -  Huge

Description

We took advantage of our loading dock (cargo bay) doors, and with the aid of our outdoor made them look like the back of a Hino Truck. At the moment in which delivery trucks arrived with merchandise, it gave the ilusion that they were depositing thier deliveries into a Hino Truck.

Outdoor advertisement created by Ogilvy, Panama for Hino, within the category: Automotive.

Advertising Agency: P4 Ogilvy & Mather, Panama
Chief Creative Officer: Pinky Mon
Director Creative: Jonathan Lasso
Copywriters: Humberto Alvarado, Dennis Icaza
Art Directors: Roberto Perez, Edmar Quiros
Executive Producer: Raynier Villalobos
Account Manager: Liseth Fong
Photographer: Abdel Perez
Print Producer: A.S Graphics
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elyoshiro's picture

Muy bueno

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

Prasad Weerasekara's picture

Nice

Prasad Weerasekara
Activity Score 655
kleenex's picture

did the idea work though???

kleenex
Activity Score 53304
Web Designer/Developer
Agamenon's picture

Brilliant.

Agamenon
Activity Score 135
Copywriter
EGGO's picture

So wait...who exactly is your target audience here? Are you trying to target the truck drivers? Because I don't know if they're the ones who buy the trailers.

EGGO
Activity Score 354
Other |

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