Take Your Best Shot
Description
High Caliber in Long Beach, MS is one of the region’s most knowledgeable firearms resellers. With plans to open a shooting range by 2020, the company turned to Cerberus to advise them on a complete, systemic rebranding effort. Rebranded as High Caliber Guns in 2019, the pawn and gun store worked with Cerberus to introduce a new brand mark, inventory access website, print and billboard advertising campaign, and a complete line of High Caliber merchandise for sale on-premises.
Outdoor advertisement created by Cerberus, United States for High Caliber Guns, within the categories: Personal Accessories, Recreation, Leisure.
Creative Director: Justin Bonura
Creative Director: Rocky Russo
Art Director: Rocky Russo
Copywriter: Justin Bonura
Designer: Anneliese Depano
Maybe it's because I live in Europe and I'm not accustomed to gun ads, but these sound awful. Can you really encourage people to settle a debate with a marksman rifle and get away with it?
andre.alvis I'm american, and these ads sound awful. im actually surprised this site posted them, i thought it would be sarcastic advertising. not only is it lousy copy, but its making light of something as serious as a hand gun, one of the biggest problems in the US right now. shame on Cerberus and shame on this site for empowering them.
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