Echefula {Never Forget Your Identity}

This campaign is borne from the insight that young Nigerians have begun to forget their cultural identities in favour of Western ideals. The campaign is a call for everyone to never forget their indigenous roots (Echefula translates to Never Forget in Igbo language). In our creatives, we use Nsibidi, a long forgotten script indigenous to the peoples of South Southern and South Eastern Nigeria to show our audience the beautiful part of our history that we have forgotten, while telling them boldly to never forget. Echefula.