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Echefula {Never Forget Your Identity}

Agency Network: 
Published/Aired: 
June 2019
Hero Lager: Echefula {Never Forget Your Identity}
Hero Lager: Echefula {Never Forget Your Identity}
Hero Lager: Echefula {Never Forget Your Identity}
Hero Lager Outdoor Ad - Echefula {Never Forget Your Identity}
Hero Lager Outdoor Ad - Echefula {Never Forget Your Identity}
Hero Lager Outdoor Ad - Echefula {Never Forget Your Identity}

Description

This campaign is borne from the insight that young Nigerians have begun to forget their cultural identities in favour of Western ideals. The campaign is a call for everyone to never forget their indigenous roots (Echefula translates to Never Forget in Igbo language). In our creatives, we use Nsibidi, a long forgotten script indigenous to the peoples of South Southern and South Eastern Nigeria to show our audience the beautiful part of our history that we have forgotten, while telling them boldly to never forget. Echefula.

Outdoor advertisement created by 7even Interactive, Nigeria for Hero Lager, within the category: Alcoholic Drinks.

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