This campaign is borne from the insight that young Nigerians have begun to forget their cultural identities in favour of Western ideals. The campaign is a call for everyone to never forget their indigenous roots (Echefula translates to Never Forget in Igbo language). In our creatives, we use Nsibidi, a long forgotten script indigenous to the peoples of South Southern and South Eastern Nigeria to show our audience the beautiful part of our history that we have forgotten, while telling them boldly to never forget. Echefula.
Outdoor advertisement created by 7even Interactive, Nigeria for Hero Lager, within the category: Alcoholic Drinks.
Creative Director: Ndukwe Onuoha
Art Director: Olaniyi Olajuwon Marc, Jide Akinlabi, Taiwo Benn, Emeke Ugbaja
Copywriter: Nduka Dike, Bukky Tijani
Illustrator: Kimson Osaghae, Sunny Efemena
Account Managers: Yemisi Ode, Dotun Ajibade, Temilayo Fadoju
Strategists: Damola Bamgboye, Eneyi Obi