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Agency Network: 
Published/Aired: 
December 2009
Heart 104.9FM:  CD Billboard
Heart 104.9FM Outdoor Ad -  CD Billboard

Description

Outdoor advertisement created by Lowe, South Africa for Heart 104.9FM, within the category: Media.

Caption

There’s no need for CDs in Cape Town.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford, Doug Larter, Darren McKay
Art Director: Denver Brent
Copywriter: Natalie Rose
Photographer: Natalie Rose
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Highest Rated

mikeelrapido's picture

Very good idea!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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oeidei's picture

good one :)

oeidei
Activity Score 16
Chulalongkorn University
El Barto's picture

Nice idea, nice thing people participated (if true).
Message would have fitted better to a music download service though. I mean radio as a source of music you want to listen to? C'mon..

El Barto
Activity Score 111
Art Director
mikeelrapido's picture

Very good idea!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

jackmancer2017's picture

I'm amazed they found people who wanted to participate. I couldn't bother myself going home and bringing a cd to put on.

jackmancer2017
marcel7's picture

Good, Lowe Bull... congrats!

marcel7
Activity Score 996
Copywriter
Hibon's picture

Not very new after the Zimb money idea... for a SA news paper ad.(Cannes Award)

Hibon
Activity Score 3734

Simple ideas are the best !

alejulimaty's picture

mhhhf, i don´t think radio stations replace cds in any way

alejulimaty
Activity Score 842
brother buenos aires
alejulimaty's picture

mhhhf, i don´t think radio stations replace cds in any way

alejulimaty
Activity Score 842
brother buenos aires
Yorch19's picture

goog idea! brilliant!

Yorch19
Activity Score 48
Smart Icom |

"Imagination is more important than knowledge"

morse's picture

Love it, just love it. I would bring my CD to build this!

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Viranica's picture

i like it much

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
pinkads's picture

idea is very basic but well done (Y)

pinkads
Activity Score 116
Percept/h advertising |

_______________________
it's all in the head!!!

BecauseISaidSo's picture

Well done Heart!

BecauseISaidSo
Activity Score 26
Copywriter at Ogilvy
silvi's picture

Amazing!

silvi
Activity Score 4172
Copywriter
rolling.stone's picture

good support from public too

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Gasper's picture

Omg I loved it!

Gasper
Activity Score 44
Anhembi Morumbi
yousef.k's picture

that very good! amazing idea!
if it doesnt make me bring my cds to build this it will def make me listen to the radio channel...
i love it!!!

yousef.k
Activity Score 91
Copywriter at Drive Communications
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