Description
Creative Director / Copywriter: Madis Ots
Art Director: Mart Anderson
Account Executives: Annika Aru, Merle Väli
Looks photoshopped. What is the viewer supposed to do or think—What's the point?
He's supposed to think Jessy boy is reading it from above, hence the upside down writing!
i like the fact that a church has a sense of humor,
go churchy!
... its already been done...
Have I lost some braincells in the last few seconds or does this really make any sense?
Never argue with an idiot. He'll drag you down to his level and beat you with experience.
if anything it should be on the floor in very big letters.. that's how you read from the heavens.
it will be a nice change from all the Bus Lanes and Fire Lanes He usually reads..
I think it was meant to:
- Capture your attention.
- Point to the fact that Christmas is about the birth of Jesus, the Christ and not about the other things we usually occupy our festivities with.
- Make the viewer realize that, even though the church is serious about how they celebrate Christmas, they are not stiffed neck about it.
I wouldn't say this is the best way to do it, but it's a way - a good way.
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