Agency Network: 
May 2017
Guiding Light: John


Extra Credit Projects (ECP) and Guiding Light of Grand Rapids are name dropping all around town with a mission to get men off the streets and back to work. The advertisements highlight the positive impact Guiding Light has on the community in their mission to help recover and re-engage local men through the “guiding light of God.” The campaign—which includes billboards, digital display, print ads, kiosks, TV and more—features real stories of real men and their journey to recovery.

Outdoor advertisement created by Extra Credit Projects, United States for Guiding Light, within the category: Public Interest, NGO.


First, John stays clean. Second, John gets to work.

Advertising Agency: Extra Credit Projects, Grand Rapids, Michigan, USA
Creative Director: Rob Jackson
Art Directors: Chad Hutchison, Rick Iseppi
Copywriter: Paul Flower
Photographer: Andy Terzes
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