The outdoor ad campaign uses the illustrations of Noma Bar to depict both sides of a core political debate in the US: individual freedom versus government regulation. These illustrations will appear at key locations in New York, Chicago, Los Angeles and San Francisco as outdoor ads and mobile billboards. Each illustration represents one side of an issue; when flipped it cleverly illustrates the opposite view. People are encouraged to take a photo of the side they support and upload the photo to Instagram and/or Twitter using the hashtag #VoiceYourView. A microsite (www.guardiannews.com/VoiceYourView) will capture submissions and track votes on all the issues. The site will also include Guardian articles to introduce readers to open journalism and the Guardian as a whole.
Outdoor advertisement created by BBH, United States for Guardian, within the category: Media.
Chief Creative Officer: John Patroulis
Creative Director: Caprice Yu
Art Director: Devon Hong
Copywriter: Matt Clark
Art Buyer: Deb Spokony
Print Production: Lauren Fertitta
Head of Strategy: Sarah Watson
Strategy Director: Colleen Leddy
Strategists: Sam Jesse, Angela Sun
Account Director: Rossa Hsieh
Account Coordinator: Marshall Kerns
Mechanical Artist: John Connolly