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Two more

Campaign
Agency Network: 
Published/Aired: 
April 2009
Like
29
Views
1869
Greenpeace:  Two more

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Description

Advertising Agency:DDB Paris, France

Outdoor advertisement created by DDB, France for Greenpeace, within the category: Public Interest, NGO.

Creative Director: Alexandre Hervé
Art Director: Benjamin Marchal
Copywriter: Olivier Lefebvre
Illustrator: Mos 812, Augustin Camus
Photographer: Eric Sauvage
Art Buyers: Sophie Megrous, Bérénice Badobre
Retouching: B'Pong
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Highest Rated

flurl's picture

Art direction: Excellent
Idea: Fresh
Copy: meh...
Yet another spec ad about saving the planet for awards: Double meh.

I almost feel bad for the art director

flurl
Activity Score 97
Guest's picture

boomerangs? lots of boomerangs?
"it comes back to you"? is that the big idea?
i don't gettit...

Guest
ivan's picture

Yes, that's the idea. Whatever you do it will come back to haunt you.

ivan
Activity Score 12
Creative Director at Ads of the World
Advertising Pawn's picture

I really don't know what advertising would do without all these causes to create fake ads about and try to win awards with. Greenpeace becomes such an ad whore when awards season comes.

The idea of the boomerang is interesting in theory, but the quotes on them are so drab that it makes the whole series fall really flat and the whole thing is so literal that it becomes surprisingly patronizing.

Advertising Pawn
Activity Score 419
Other |

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Guest's picture

not bad, the copy is pretty boring, but the idea is there. just one thing... 10 ads??? why? 2 or 3 would have done the trick

Guest
Guest's picture

Can't believe how much time these guys wasted uploading these shit ads.
Good dedication guys.

Guest
ivan's picture

Please refrain from personal attacks. Let's talk about the work.

ivan
Activity Score 12
Creative Director at Ads of the World
Roshan Quintus's picture

well done. well said. i think specialy when it comes to 'public interest' if u got to say a lot ... why not. its not wasting anything. there are short stories as well as long narratives.
interresting illustrations / art direction

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

talkingisfree's picture

It's not the best I've seen but is a nice idea with a good execution.
Nothing more, nothing less.

talkingisfree
Activity Score 2712
Art Director
talkingisfree's picture

It's not the best I've seen but is a nice idea with a good execution.
Nothing more, nothing less.

talkingisfree
Activity Score 2712
Art Director
Guest's picture

boomerang icon's not as strong as to twist average-people sayings. lame campaign guys.

Guest
Guest's picture

I like it. Nice Concept. Nice campaign.

Guest
Guest's picture

For me, it's a great campaign. Simple and clear. And unfortunately, so true.

Guest
Guest's picture

nice campaign and love the ads bc its from DDB. ha ha but dont like the copy.
Trihan

Guest
Guest's picture

save water.
but what about the trees that died for the boomerang?

Guest
Guest's picture

Guys we must 'ACT NOW' and stop Greenpeace!!! They are killing trees to make boomerangs for a weird campaign!!!!!

Guest
Guest's picture

Guys we must 'ACT NOW' and stop Greenpeace!!! They are killing trees to make boomerangs for a 10 ad campaign!!!!!

Guest
Guest's picture

bad ads are coming back to us..

Guest
palls's picture

copy could have been better, something describing the idea which is what you sow is what you reap

palls
Activity Score 164
Copywriter at copy writer |

"selling is advertisment"

copywriter.txt's picture

The cause is bigger and more important than a ad critic, but WWF already use this concept:
http://www.youtube.com/watch?v=1JR8CjAYxmc

copywriter.txt
Activity Score 828
Copywriter
linkkid's picture

They have often good ideas for ads but they don't when it comes to solving the problem !

linkkid
Activity Score 2
Graphic Designer
Guest's picture

Fresh for that category. Good plot.

Guest
Guest's picture

this is a good campaign.
the claims aren't hard enough but the idea is strong.

Guest
Guest's picture

Too many things to piece together. Almost worked..but in the end.. not so much.

Guest
flurl's picture

Art direction: Excellent
Idea: Fresh
Copy: meh...
Yet another spec ad about saving the planet for awards: Double meh.

I almost feel bad for the art director

flurl
Activity Score 97
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