Nicolas Sarkozy

Agency Network: 
December 2009
Greenpeace / tck:  Nicolas Sarkozy


Outdoors in Copenhagen Aiport greet leaders, politicians and journalists after they have landed.

Outdoor advertisement created by Arc, United Kingdom for Greenpeace, within the category: Public Interest, NGO.


I'm sorry. We could have stopped catastrophic climate change... We didn't.
Copenhagen 2009. Act now - Change the future.

Advertising Agency: Arc Communications, UK
Concept / Idea, Creative Direction, Design: Toby Cotton
Photo Research: Karen Guy
Copy Edit / Tweaks: Greenpeace international Communications
Production Management and Media booking: Christina Koll
Airport photos: ©Christian Aslund/Greenpeace
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Highest Rated

majx20's picture

good call for action... "before its too late" approach... not a new idea though but good

Activity Score 58
Copywriter at Channel 7 Communications
Pedestrian's picture

10 of the same ad. Couldn't we have just stuck with one? Or better yet, zero?

Activity Score 492
matks's picture

Don't agree. Good to see all the leaders, not just one. Copies could refer to leaders' speeches. But anyway, it's a good campaign, timing is perfect, media is well planned, the whole action is visible and clear. I've seen it on the TV news today. Good job.

Activity Score 482
morse's picture

I agree. Part of the idea is that they have to act all together.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

J Designer's picture

A diffrent copy for each one would have made the ad's seam more fresh.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
The Lion's picture

The aging technique is good.

The Lion
Activity Score 122
Creative Director |

agungsatria's picture

this is not only about the visual, it's about a Critic to these leaders who apparently maybe will not attend the Climate Change Deal on Copenhagen on December 15th, i think it's a nice campaign.. tcktcktcktck, and have powerful message about the tcktcktcktck movement it self..

Activity Score 25


second_creator's picture

i'm sorry too

Activity Score 754
Copywriter |


Notorious's picture

you have to be old to participate

Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

szkwadrat's picture

nice idea.

Activity Score 210
Graphic Designer
bobby666's picture

simple idea. powerful communication.

Activity Score 1462
RMG Connect, India
pulchinela's picture

leaders will see it.

Activity Score 1175
Wordnerd's picture

now thats the spirit! pure optimism ;)

but seriously. i doubt it is clever to show the guys just older. it has a touch of 'ok, we didn't do it - but we managed to get along anyway.'
wearing a suit and all

Activity Score 6690
kurtberengeiger's picture

I unfortunately feel that the creativity of this series falls completely flat in the face of the relevant media choice as well as the sheer gravity of the event at hand. So I guess I'm sorry too. Really sorry.

Activity Score 7353
Migzter13's picture

Nice. Hey, 2020? I don't think we're even here anymore to make that sorry at that time.

Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Reality Check's picture

Yet the campaign, against my wishes, left me unmoved.

Reality Check
Activity Score 2545
silvi's picture

This campaign is in every newspaper ant tv channel. I think is brilliant and direct to the point.

Activity Score 4170
Emanresu's picture

It is also currently on the front page of Yahoo! Meanwhile, Adsoftheworld will remain split on "ground breaking concept" and "simple, yet effective."

Activity Score 2148
Graphic Designer at Apparel design.
Pedestrian's picture

I don't see what's so brilliant about it. Take political figures, make them look old, and give us the same quote from 2020 over and over again? At best it's average...and in reality, there's no idea.

Activity Score 492
mattlittlegym's picture

I agree. Average at best. Didn't get that they were older at first. Didn't need several of these. And the message is bogus. Money making movement.

Activity Score 342
majx20's picture

good call for action... "before its too late" approach... not a new idea though but good

Activity Score 58
Copywriter at Channel 7 Communications
wildbore's picture

spot on. well done guys!

Activity Score 749
Creative Director at - - -
willy wonka's picture

very nice, good work!!

willy wonka
Activity Score 137
pencilreturns's picture

Looks like is trying to convince the political leaders..who don't give a damn about 2020..Sure, they will say sorry in some interview..does not make any fresh argument...relies on common people's hatred against political leaders

Activity Score 99
Creative Director
yvancg's picture

Sarko would never say he is sorry, this is pure science fiction

Activity Score 222
Creative Director at Bangkok, Thailand |

Yvan C. Goudard | Brand Manager | Froggystyle
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