Shoe, 2

Campaign
Agency Network: 
Published/Aired: 
June 2008
Greenpeace:  Shoe, 2
Greenpeace Outdoor Ad -  Shoe, 2

Also From This Campaign 2

Description

Outdoor advertisement created by McCann, Spain for Greenpeace, within the category: Public Interest, NGO.

Advertising Agency: McCann Erickson, Madrid, Spain
Executive Creative Director: Leandro Raposo
Creative Directors: Mónica Moro, Pablo Sticker, Pablo Colonnese
Copywriters: Javier Wandosell
Art Director: Javier Wandosell
Photographer: Gonzalo Puertas
Art Buyer: Juan Pacheco
Account Supervisors: Gregorio Corrochano, Angeles Porcel
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Highest Rated

Ravages's picture

I am not a fan of Greenpeace, or the other alarmists. But this is a hugely entertaining, clever ad. Good work.

Ravages
Activity Score 842
fen1x's picture

good one but better will be put there thumbtack (drawing-pin) !

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
esteb's picture

Best Greenpeace ad ever seen,
9/10

esteb
Activity Score 671
art
XTG's picture

if it didn't said greenpiece on the title, i could never read it on the pebble, and that just ruins the entire work :(

XTG
Activity Score 1355
copy
samarthhaveri's picture

does that mean you wear snakes and then a pebble hits your foot like the snake bites you? quite funny :)

samarthhaveri
Activity Score 49
Other at Marching Ants
samarthhaveri's picture

does that mean you wear snakes and then a pebble hits your foot like the snake bites you? quite funny :)

samarthhaveri
Activity Score 49
Other at Marching Ants
unlimilove's picture

the message is really nice!
it take me a lot of time to find it, but rocks!

|Some of my best friends are softwares|

unlimilove
Activity Score 57
Graphic Designer |

Some of my best friends are softwares

desailly's picture

Unless I'm much mistaken, the idea is that Greenpeace are the annoying pebble in the shoe of this sort of fashion.

This may also be the only ad in history where the client is justified in saying "make the logo bigger".

desailly
Activity Score 470
Copywriter
Jupiter's picture

this ad tells me: "you can't handle a big logo!"...so here's a small one... go get your greenpeace magnifying glass quick!!!

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

LisAD's picture

charming approach.
nice shoes.

LisAD
Activity Score 446
Art Director |

"the art director says: whatever I say"

djakuza's picture

it's exactly the same idea like these amnesty fly-logo-on-the-nose-of-dictators-stuff-shit-bla!
http://adsoftheworld.com/media/print/amnesty_international_kim_jong_il

djakuza
Activity Score 517
Art Director
Nevermind's picture

SUPERB!!

Nevermind
Activity Score 41
Advertising |

enJoy

hillbilee.com's picture

I'm with Desally

hillbilee.com
Activity Score 105
Sr. Art Director / Keller Cresent advertising |

hillbilee.com

askon's picture

shatty art direction + inspired idea = BADVERTISEMENT!

askon
Activity Score 431

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

quinton_sential's picture

Genius. Deserved more than bronze.

quinton_sential
Activity Score 64
Art Director
Ravages's picture

I am not a fan of Greenpeace, or the other alarmists. But this is a hugely entertaining, clever ad. Good work.

Ravages
Activity Score 842
Alistair C.'s picture

very good idea hindered by the layout. needs a better photo and a zoom on the pebble, cause it's difficult to read.

Alistair C.
Activity Score 692
Copywriter
adi_in's picture

yep. most people will definitely miss the pebble and lose the message.

adi_in
Activity Score 25
undisclosed |

Adi

Tapper's picture

They will stop people in their tracks, the wriong-doers. But its too much to get. And the payoff isn't good enough.

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
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