Agency Network: 
May 2008
Greenpeace:  Light
Greenpeace Outdoor Ad -  Light


Outdoor advertisement created by Firstell, China for Greenpeace, within the category: Public Interest, NGO.


Switch off when you don't need it.

Advertising Agency: Firstell Communications, Shanghai, China
Creative Director / Copywriter: Murphy Chou
Art Directors: Murphy Chou, Zoe Zhao
Photographer: Walker Jiang
Printing Manager: Vincent Zhou
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skanger's picture

Done by Network DDBO for Nedbank...have a look in any annual.

Activity Score 95
Art Director at Ogilvy
Shaka_Zulu's picture

Wasn't it for Eskom... "save energy" i might be wrong, but yep, these guys are a year or so - late.

Activity Score 116
Copywriter |

Now... inspire me!

the Pun-isher's picture
the Pun-isher
Activity Score 228
all brand no flakes
iT-iS-i's picture

Rip off, not surprising though, coming from china.

Bath yourself in gold-dust then i'll believe you're filthy rich.

Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Andy-B's picture

I find this hard to understand.
are they trying to say we dont need advertising?
Bad choice of media!

Activity Score 280
Ogilvy, Johannesburg, South Africa
skanger's picture

Yup was for eskom...oops!

Activity Score 95
Art Director at Ogilvy
john ler's picture
john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
pscs's picture

yeah lol, it was eskom who made it first (good idea, but power cuts arent).

Activity Score 440
sneakyhands's picture

i just saw something like this on current_ (it's a new user submitted news channel)

a parisian group goes around turning off all the neon to either save energy or culture jam (one or the other, or another).

nonetheless, you must realize that a big white board is the promised land to graffiti artists. however, i think green peace is down with that... if they are, they should make it public, or at least be prepared.

Activity Score 1857
NatalieM's picture

It is a good message, but yes, it is nearly a copy of the referenced Eskom billboard. Keep brainstorming on this one!

Activity Score 1685
Topolewski |


virtualplaydoh's picture

Sometimes you get a great idea. Sometimes a great idea gets someone else first. Sometimes it rains.

Activity Score 252
Andy-B's picture

Great mind think alike

Activity Score 280
Ogilvy, Johannesburg, South Africa
Slashweasel's picture

ripoff. Maybe it'll win this year's Crying Monkey Award in Beijing. Good luck, fellas

Activity Score 104
SeanMartin's picture

Sheessh... you people act like it's something that was original when DDBO did it. It's not exactly original by any stretch, no matter who used it first. It's a cute idea, but I doubt it was all that effective (It's a *billboard* -- who has time to read the tiny print and assimilate the message when you're driving past at 110kpm?), no matter *who* used it first.

liar's picture

This is the first time I'm saying this: done before.

Activity Score 384
act's picture

how about "Don't buy such a big media space if you don't need it."

Activity Score 535
Art Director
dthlb72's picture

except the light from bottom...

Activity Score 545
Art Director, ADK Malaysia
slip's picture

fire your research team. you do have one dont you?

Activity Score 919
designer |


pscs's picture

the direct translation is actually "turn off the lights you don't need".

Activity Score 440
 Left Field's picture

Go forth and multiply in as many cities as possible....just don't expect an award but reward for making a difference.


Left Field
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