Snack Check

Agency Network: 
March 2011


GranataPet is one of the innovative leaders of high premium petfood in Germany. All food is based on pomegranate and very healthy for cats and dogs. Challenge: Creating awareness for the GranataPet dog food with a slim budget! And show the high appreciation to the owners. Idea: People eonjoy getting something for free.At a checkin at foursquare for example. And they do it over and over again! We catch the target group while waking the dog. And use the typical conditioning-approach, but now for the masters. The Message; Check in! Snack out! Just check in the location of the billboard at foursquare and the dog food comes out of the dispenser automatically. Plain and simply without being the major! And no boring voucher. Achievements: With this idea it was easy to show the dogs high appreciation of the GranataPet dog food to the owners. Its an easy way to introduce a new brand to the dog community. Hundreds of billboard visitors generate an additional demand of GranataPet at the local pet stores. And also post there logins on Facebook.

Outdoor advertisement created by Agenta, Germany for GranataPet, within the category: House, Garden.

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Highest Rated

TommyO's picture

All dogs ate from a single bowl? What about the hygiene?
I'm kidding. Nice idea.

Activity Score 1860
Copywriter |

That's me!

morse's picture

That's a cool idea.

Activity Score 18159
Art Director |

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TommyO's picture

All dogs ate from a single bowl? What about the hygiene?
I'm kidding. Nice idea.

Activity Score 1860
Copywriter |

That's me!

atb2005's picture

I had to watch this twice because I thought I missed its ingenuity on fist viewing. No, I didn't. Nothing special.

Activity Score 13547
jsinth's picture

It's simple and it works!

Activity Score 135
sirvan's picture

Great sampling idea. But not so good case study video.

Activity Score 29856


"I love some things, and don't love some other things."

Smilingsun2000's picture

good idea...

Activity Score 3
CrackerJackFlash's picture

crazy good.

Activity Score 19604
Creative Director at CrackerJackFlash |

100proof's picture

Good idea, but I don't understand the obsession with using technology that not everyone has. Why not just have them send a text message the "good old fashioned way?" Not everyone uses foursquare, and the creativity of the ad does NOT outweigh the simple fact that they IGNORED people by limiting their access to it.

I'd give the concept itself an 8/10 (free sampling in an innovative way) but have to give the ad a 5/10 because of they're being selective in who gets treats and who doesn't.

Activity Score 14
Montreal, Canada
Glut's picture

not as strong for a case.

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
lllYAGHMAlll's picture


Activity Score 9
Graphic Designer
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