Description
Google extended its “Make the Most of Summer” campaign with a responsive, data driven, nationwide, digital OOH push that demonstrates the little ways in which Google is there to help you enjoy the summer.
The campaign showcases Google’s Search functionality with popular city-wide summer search terms, such as ‘Best ice cream in Glasgow,’ or ‘Parks near me,’ for example. Dynamic creative is powered by Google Search trend data and delivered by DCO platform - OpenLoop
Full motion sites across London, Manchester, and Birmingham, also list the results for search terms, including star ratings, opening times, and map directions with creative also reacting to time of day and local weather conditions, to provide the most relevant creative in the moment.
This professional campaign titled 'Make the Most of Summer' was published in United Kingdom in July, 2019. It was created for the brand: Google, by ad agency: 72andSunny. This OOH Outdoor medium campaign is related to the Electronics, Technology industry and contains 6 media assets. It was submitted over 4 years ago.
Credits
Advertising Agency: 72andSunny, Amsterdam, Netherlands
Production Director: Nili Zadok
Senior Producer: George Ancock
Strategy Director: Fernando Ribeiro
Strategist: Olivia Hedman
Creative Director: Rey Andrade
Designer: Jake Catterall
Creatives: Esrael Alem, Matthew Butler
Business Affairs Manager: Belinda Harford
Group Brand Director: Anne Graham
Brand Director: Chelsea Lamond
Junior Producer: Veronique Beumer
Communications Strategist: Laetitia Viskovic
Brand Manager: Abigael Smith
Production Company: Grand Visual
Production Director: Nadiya Abubakar
Technical Director: Keira Kaine
Creative Director: Ric Albert
Business Director: Ben Smith
Senior Producer: Nathelie Meng
Producers: Adam Stephenson, Francesca Denega
Campaign Ad Tech Platform: OpenLoop, QDOT
Outdoor Specialist: Talon
Client Manager: Meg Ledger
Client Manager: Georgie Rumble
Client Manager: Josh Steel
Business Director: Helen Saffer
Media Agency: OMD
Business Director: Laura Woolfenden
Client Partner: Jonny Barker
Client Leadership Director: Niamh Spracklen
Fuse Account Director: Duncan Harris
