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A little plant as a symbol of nature’s resistance

Agency Network: 
Published/Aired: 
September 2020
Gnezdo: A little plant as a symbol of nature’s resistance
Gnezdo: A little plant as a symbol of nature’s resistance
Gnezdo: A little plant as a symbol of nature’s resistance
Gnezdo: A little plant as a symbol of nature’s resistance
Gnezdo: A little plant as a symbol of nature’s resistance
Gnezdo Outdoor Ad - A little plant as a symbol of nature’s resistance
Gnezdo Outdoor Ad - A little plant as a symbol of nature’s resistance
Gnezdo Outdoor Ad - A little plant as a symbol of nature’s resistance
Gnezdo Outdoor Ad - A little plant as a symbol of nature’s resistance
Gnezdo Outdoor Ad - A little plant as a symbol of nature’s resistance

Description

In front of Gnezdo, concept store that gathers local fashion brands dedicated to sustainable development, we protected and made visible a wild plant that has grown out of concrete, turning it into a symbol of nature’s resistance in a city that suffers from pollution problems. One miniature „billboard“ with the message #startfromyourownbackyard challenged others to start their own changes as well.

Outdoor advertisement created by I&F Group, Serbia for Gnezdo, within the categories: Fashion, Retail Services.

Caption

#startfromyourownbackyard

Advertising Agency: Drive, Belgrade, Serbia
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