PRISMA Posters

Agency Network: 
May 2018
GloboNews: PRISMA Posters
GloboNews Outdoor Ad - PRISMA Posters

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Creative Typography in Advertising

Creative Typography in Advertising

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2018-05-17 14:47


CONTEXT: We live in the age of fake news and social media. GloboNews, the largest news channel in Brazil, needed to reconnect with its audience and show why credibility is so important. So, in 2017 it launched PRISMA, a conference that brought together some of the most prestigious experts in the country to discuss the hottest topics of today.

IDEA: To promote PRISMA we invited young Brazilian designers to interpret the event’s main topics like, New Politics /New Citizens, Smart Cities and Social Entrepreneurship using only typography. The result was a diversity of posters that represented the discussions in surprising ways.

Outdoor advertisement created by Geometry Global, Brazil for GloboNews, within the category: Media.

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kleenex's picture

nice art.

Activity Score 58777
Web Designer/Developer
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