In line with the GloboNews' concept "never off", the activation happened from 7 pm to 7 am, just impacting people who never turn off along the São Paulo night.
Outdoor advertisement created by Geometry Global, Brazil for Globo News, within the category: Media.
Creative Director: Ricardo Leme Lopes
Creatives: Fabio Maia, Pedro Drable, Alexei Potemkin, Simone Lagares, Max Targanski, Luna Uaná, Vitor Araripe
Account: Leticia Arslanian, Mirna Abaurre, Carolina Bernardo
Producers: Jô Cassiano, Bruno Belcastro, Lydia Salgado
Implementation: The Group