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Anti-doping, Beth Tweddle

Campaign
Agency Network: 
Published/Aired: 
July 2012

Description

Outdoor advertisement created by TBWA, United Kingdom for GlaxoSmithKline, within the category: Pharmaceutical.

Advertising Agency: TBWA\London, UK
Executive Creative Director: Dede Laurentino
Creative Director / Copywriter: Fabio Abram
Creative Director / Art Director: Braulio Kuwabara
Chief Strategy Officer: Zaid Al-Zaidy
Strategic Planner: Jenna Hoyle
Group Account Director: Emma Massey
Account Executive: Kirsten Barnes
Head of Broadcast: Jason Ayers
Producers: Natalie Spooner, Gill Oglethorpe, Nicholas Kurs
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morse's picture

I like the art direction.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

nice idea.

kleenex
Activity Score 52778
Web Designer/Developer
JMcc's picture

The art is nice, but I'm not a fan of the copy. It comes off as antagonistic, and phrases like "chasing gold" are so vague that it's hard to make a mental substitution when picturing a specific behavior like a drug "hit." Something like "Winning the gold" might have narrowed the action.

JMcc
Activity Score 24
Copywriter
jackblack's picture

Like the tv better. But agreed, nice idea and thought.

jackblack
Activity Score 2357
Art Director
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