Objective: Create an action to publicize the contest Chef Challenge of the newspaper Gazeta do Povo. A contest made for lovers of good food. The concept used is: Everyone has a little side of Chef.
Solution: To create an impact and generate comments on social networks, we put an important monument of the city with Chef clothing. And one day there were over a thousand shares on facebook.
Outdoor advertisement created by Beats, Brazil for Gazeta do Povo, within the category: Media.