In 2020, after months of inactivity, soccer returned to only two countries, Denmark and Costa Rica. However, the matches happened behind closed doors. That is why Gatorade, the official sponsor of Deportivo Saprissa, looked for a way to unite people with their team.
Using the video calling platform ZOOM, fans connected with the soccer players, creating a virtual Gatorade stadium with giant screens in the stadium bleachers, becoming the first in the world to use this dynamic to attract the fans.
Outdoor advertisement created by CreativeDrive Latam, Costa Rica for Gatorade, within the category: Non-Alcoholic Drinks.