Nature is Irreplaceable

Agency Network: 
December 2017


GARDENA, the top-of-mind brand for traditional gardeners, wanted to show urban people, that getting in contact with nature and therefore gardening is essential for wellbeing.

Idea: To feel that we are part of nature, makes us human. Nevertheless we are living in an increasingly artificial world. But: Nature is irreplaceable. Solution: We made plants out of real plastic tools, people use every day, and arranged them like normal pot plants in an outdoor installation. So people experience for themselves that there is no substitute for nature.

Outdoor advertisement created by Heimat, Austria for Gardena, within the category: House, Garden.

Advertising Agency: Heimat Wien, Vienna, Austria
Creative Director / Copywriter: Georg Feichtinger
Art Director: Simon Pointner
Graphic Designer: Boris Angelis
Production Partner / Photographer: MXR Productions
Retouching: Barbara Ster
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kleenex's picture

I say it will get people to look at least once at it.

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