Advertisement

Nature is Irreplaceable

Agency Network: 
Published/Aired: 
December 2017
Like
245
Views
1644

Description

GARDENA, the top-of-mind brand for traditional gardeners, wanted to show urban people, that getting in contact with nature and therefore gardening is essential for wellbeing.

Idea: To feel that we are part of nature, makes us human. Nevertheless we are living in an increasingly artificial world. But: Nature is irreplaceable. Solution: We made plants out of real plastic tools, people use every day, and arranged them like normal pot plants in an outdoor installation. So people experience for themselves that there is no substitute for nature.

Outdoor advertisement created by Heimat, Austria for Gardena, within the category: House, Garden.

Advertising Agency: Heimat Wien, Vienna, Austria
Creative Director / Copywriter: Georg Feichtinger
Art Director: Simon Pointner
Graphic Designer: Boris Angelis
Production Partner / Photographer: MXR Productions
Retouching: Barbara Ster
Log in to post comments

Highest Rated

WesWessey288's picture

I love the entire aspect of this commercial. Its nice.

WesWessey288
Activity Score 2

Wes Wes

kleenex's picture

I say it will get people to look at least once at it.

kleenex
Activity Score 58797
Web Designer/Developer
WesWessey288's picture

I love the entire aspect of this commercial. Its nice.

WesWessey288
Activity Score 2

Wes Wes

Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement