Wallpaper Guerilla

Agency Network: 
Published/Aired: 
December 2011
Gamma:  Wallpaper Guerilla
Gamma Outdoor Ad -  Wallpaper Guerilla

Description

GAMMA is Hollands largest DIY chain. Their campaign reads: ‘Isn’t it beautiful.’ So we decided to paper the most hideous public spaces we could find with their beautiful wallpaper. Isn’t it beautiful.

Outdoor advertisement created by TBWA, Netherlands for Gamma, within the category: House, Garden.

Advertising Agency: TBWA\NEBOKO, Amsterdam, The Netherlands
Art Director: Dani Polak
Copywriter: Laura Bording
Photographer: Paul Theunis
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Hadrons's picture

good idea - I can supply them with more add. :-)

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture

great idea.

kleenex
Activity Score 58791
Web Designer/Developer
NicoCiego's picture

There's nothing new with this kind of execution but I think this will work well for Gamma.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
khronos's picture

yea i agree with nico...as much as i think it will work, its been done before and frankly its just boring...

khronos
Activity Score 996
Copywriter
MicheleVirgilio's picture

Not a new idea but it doesn't means not good. Well done

MicheleVirgilio
Activity Score 2617
Lazarus's picture

Simple. Works.

Lazarus
Activity Score 1537
Creative Director
MikeYikes's picture

I really like the idea of wallpapering hideous places, although I question why you'd only want to wallpaper poster-covered walls. Sometimes posters can be quite attractive. Would be even more effective if they mixed up various kinds of hideous walls.

MikeYikes
Activity Score 117
Creative Director
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