Advertisement

No need, 1

Campaign
Agency Network: 
Published/Aired: 
June 2008
Funk:  No need, 1
Funk Outdoor Ad -  No need, 1

Also From This Campaign 2

Description

Chief Creative Officer: Amir Kassaei;

Outdoor advertisement created by DDB, Germany for Funk, within the category: Personal Accessories.

Caption

No one needs to know what you did last night.

Advertising Agency: DDB Berlin, Germany
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Copywriters: Ricardo Wolff, Marian Goetz
Art Directors: Gabriel Mattar, Johannes Hicks
Illustrator: Craig Zuckerman
Account Supervisors: Marie-Louise Jakob, Silke Lagodny
Planner: David Kamp
Log in or register to post comments

Highest Rated

Guest's picture

NEW FACTS

Well some other great news!

KNOLEX said they stole the idea from themselfs, but no. They stoled from Marc Paes photo for PlayStation ad, created once, recycled one more time and... BAM! Prestigious lion and possible brazilian YOUNG GUNS 09.

Ain´t they crazy?

Oh, almos forgot about the stolen link: http://www.marcpaeps.com/med.php?medid=13&c=2&l=1&p=b

Guest
Cris's picture

nice concept. scary idea.

Cris
Activity Score 47
Art Director at art director
sonucoues2002's picture

it should be "no one cant know you did last night"
anyways love the art direction

sonucoues2002
Activity Score 804
visualizer
Robert_Paulson's picture

No it shouldn't, that doesn't make any sense at all.

Robert_Paulson
Activity Score 18
Copywriter
askon's picture

Wow good eye!

You should email one of the CDs at DDB and get them to fix it for us.

askon
Activity Score 433

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

mikepants2005's picture

Bad English my friend!

mikepants2005
Activity Score 504
Copywriter
shajahanaman's picture

good one.

shajahanaman
Activity Score 3
Software |

Shaju...

fen1x's picture

Really like it.

I have a question.
Can anyone tell me how long takes to create ad like this? Im not asking about whole process but only about graphic design side.

And please dont banished me because Im asking :D

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
ivan's picture

You mean the illustration part, right? It will probably take 3-5 days to an experienced illustrator. But I knew a person who would be able to do this in 8 hours. :)

ivan
Creative Director at Ads of the World
fen1x's picture

Thanks Ivan.
Its long way before me ;]

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
unlimilove's picture

is this copy?
Same visual, same product, same baseline:

http://adsoftheworld.com/forum/exhibition/sete_pads_eye_woman
http://adsoftheworld.com/forum/exhibition/sete_pads_eye_man

|Some of my best friends are softwares|

unlimilove
Activity Score 57
Graphic Designer |

Some of my best friends are softwares

Jupiter's picture

thanks for the link unlimilove...now, that's what i call "RESURRECTION"...

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

theoneandtheother's picture

thats so lame ... stealing ideas with the same visuell execution. Copy paste .... be proud of your stolen lion!!!

theoneandtheother
Activity Score 113
work
unlimilove's picture

Maybe they are not thiefsn there is no credits on the first add:

http://adsoftheworld.com/forum/exhibition/sete_pads_eye_woman

|Some of my best friends are softwares|

unlimilove
Activity Score 57
Graphic Designer |

Some of my best friends are softwares

Knolex's picture

They didn't steal the idea from someone else. They stole from themselves. Ricardo Wolff and Gabriel Mattar where the creators of the Ag 407 ad and now the recycled the idea on DDB. So, they don't even have the excuse that they didn't know the original ad existed.

Knolex
Activity Score 121
Copywriter
theoneandtheother's picture

than i just have to say SORRY and a fucking amazing peace of work .... cause i really love the ad

theoneandtheother
Activity Score 113
work
picktokyo's picture

I like the tagline, but I don't like the idea, eventhough the have nice art direction. I think the tone and manner is wrong big time.

picktokyo
Activity Score 1404
Copywriter at JWT
sold's picture

well, 2 questions:
- those guys (Mattar and Wolff) still working at DDB Berlin?
- cannes is a serious festival?

about the 2nd question: one of the partners of AG407, in cannes, spoke with the jury about this case, and cannes give the lion even with that information. now we know: recycle and get a lion.

sold
Activity Score 3379
Copywriter
tinchowww's picture

I can't believe it!!! I'look for my old ideas and send them ALL! (hey, maybe I end up winning...)

tinchowww
Activity Score 20
Creative Director
B2B's picture

I like these. A good concept and well executed. I've seen other similar comments, so I know I'm not alone when I suggest that all the activities should be in the red veins IN the eyes, not BEHIND the eyes.
Well done.

B2B
Activity Score 104
Copywriter
BakeroRiko's picture

ufffff

BakeroRiko
Activity Score 6
Advertising |

BaKeroR

roi zhang's picture

nice art

roi zhang
Activity Score 132
AD in shanghai
teenquey's picture

well... overall i don't like it. the details on the back of the eye is good. but overall... it looks disgusting... sorry

teenquey
Activity Score 290
JWT
Ravages's picture

Decentish strategy/pitch for sunglasses. I like the effort that went into the execution, but darnit, it makes me cringe in horror. My eyes!

Ravages
Activity Score 842
alenq's picture

if this was an idea recycled after the unsuccessful pitch, i would not find anything wrong with it... but this way, it's a blemish for "creatives", cannes and whole industry. and if i was a client from first run, i would love my new friends the lawyers ;)

alenq
Activity Score 109
Art Director
Pirate Pete's picture

All said and done, it's a lovely insight that's been crafted into an almost bullet-proof argument. If these ads were lawyers, they'd win the case. No doubt.

"Consensus is average."

Pirate Pete
Activity Score 18
Showpony Advertising, Adelaide |

Consensus is average.

Farfa's picture

I love it!
Che spetacol!

Farfa
Activity Score 109
Art Director at Freelance
Guest's picture

NEW FACTS

Well some other great news!

KNOLEX said they stole the idea from themselfs, but no. They stoled from Marc Paes photo for PlayStation ad, created once, recycled one more time and... BAM! Prestigious lion and possible brazilian YOUNG GUNS 09.

Ain´t they crazy?

Oh, almos forgot about the stolen link: http://www.marcpaeps.com/med.php?medid=13&c=2&l=1&p=b

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement